The past year has transformed everyone’s daily lives on a global scale, bringing new interests, behaviours and ways of being inside our homes. We invite you to take a look back to 2020 and get to know the main trends in Portuguese real estate from the data generated by our audience in the various marketing platforms we have available.

We collected data from all our platforms to analyse the year 2020: the biggest trends, the products that sparked most interest, who were the top customers of the year, among many other indicators that we share with you at first hand.

29
different nationalities

Although circulation restrictions have postponed the arrival of international buyers to Portugal, the interest has remained. There were 29 nationalities with whom we closed deals in 2020, with a special focus on the Portuguese, who decided to bet on the real estate market.

%

%

%

%

See other nationalities that stood out in 2020:

Top nationalities by office and average purchase price

CASCAIS

  • Portugal: 1.183.412,63€
  • Brazil: 1.578.887,81€
  • UK: 1.610.000,00€
  • France: 1.243.000,00€
  • Russia: 1.288.333,33€

Average value:

€1.380.000

See a selection of properties in this area and with this price range

OEIRAS

  • Portugal: 824.087,73€
  • France: 1.646.160,00€
  • Angola: 1.230.500,00€
  • Germany: 1.435.500,00€
  • Netherlands: 448.000,00€

Average value:

€840.000

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LISBON

  • Portugal: 759.900,00€
  • Brazil: 792.872,73€
  • France: 1.041.912,00€
  • China: 509.000,00€
  • Hong Kong: 505.000,00€

Average value:

€750.000

See a selection of properties in this area and with this price range

Most desired
lifestyles

The lifestyle with the highest increase in demand in 2020 on our website was Countryside, reflecting the desire for a quieter and more discreet life away from the large cosmopolitan centres.

1

Beach

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2

Riverside

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3

Cosmopolitan

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4

Countryside

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5

Historic

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6

Contemporary

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7

Wine

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8

Golf

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Most popular
locations

Discover the neighbourhoods and locations that most captivated clients in 2020 in each of our 3 offices.

CASCAIS

1

Estoril
Monte Estoril

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2

Town of
Cascais

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3

Parede
Carcavelos

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4

Guincho
Quinta Marinha

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5

Guia
Rosário / Birre

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OEIRAS

1

Alto do Lagoal
Caxias

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2

Paço
de Arcos

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3

Jamor / Algés
Miraflores

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4

Centro Histórico
Santo Amaro

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5

Alto
da Barra

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LISBON

1

Belém
Restelo / Ajuda

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2

Avenidas Novas
Alvalade

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3

Santos
Lapa / Estrela

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4

Avenida
da Liberdade

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5

Alfama
Graça / Castelo

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Featured
houses

Discover with us the most sought after characteristics of the properties in 2020 by our clients, such as exterior spaces, exceptional comfort, luminosity, larger spaces, etc.

Apartments

River and sea views

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Villas

More space to enjoy your home

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OEIRAS

In recent months, our house has taken on the role of protagonist in the day-to-day life of every family. More space to spend more time and clear views with the blue as a neighbour are two of the most sought after characteristics nowadays.

LISBON

In the Portuguese capital there is a preference for the cosmopolitan and urban lifestyle, where customers favor the much-desired space and city light, as well as the possibility of views over the 7 hills.

Apartments

Views over the 7 hills

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Villas

Space and brightness

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Apartments

More comfort for your days

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Villas

Valuation of outdoor space

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CASCAIS

The outdoor areas are, nowadays, the most requested requirement for those who intend to buy a house, combined with comfort and safety. Cascais has several properties and condominiums that offer large gardens, swimming pools, and exterior spaces for you to enjoy in the privacy of your family.

Most wanted
developments

Discover the developments that we commercialize that have attracted the most attention in 2020, whether for their architecture, size or innovation – such as Distrikt or Infinity – or even, for their location in desirable neighbourhoods such as Alvalade or in new areas such as 35 Praça de Espanha.

LISBON

Distrikt

Parque das Nações

An incomparable project in the heart of Parque das Nações, one of the most vibrant areas of Lisbon.

Infinity

Campolide

With eyes fixed on the sky, an idyllic building to devour the city light in the outdoor pool.

35 Praça Espanha

Praça de Espanha

Situated in the new and renovated area, with a privileged location and generous green areas.

Conde de Lima

Marquês de Pombal

A peaceful location for living, with neighbourhood life, a safe haven in a city where everything runs peacefully.

Picoas Belair

Avenidas Novas

Situated in the heart of Lisbon, enjoy a sunset by the panoramic pool.

CASCAIS

Bayview Atlantic

Cascais Downtown

Blue days and the sound of the waves at your window, with balcony, terraces and private pool.

Villa
Maria Pia

Monte Estoril

A noble address, now revitalised for a future of excellence and prestige.

Bayview Horizon

Cascais Downtown

Embrace the sea as a neighbour and live in the most beautiful entrance of Cascais.

Green
Hill

Estoril

Live in harmony with nature in a unique sustainable project.

The
Coral

Cascais Downtown

Enjoy generous outdoor spaces perfectly combined with quality and distinctive interiors.

OEIRAS

Jardim Miraflores

Miraflores

Experience days filled with light, in a project composed of 3 unique buildings with views over the river and Jamor.

Bugio Terrace

Paço de Arcos

Located on the first line of the sea, it offers superb views and an unforgettable sunset.

Mare

Alto de Algés

Enjoy generous outdoor spaces perfectly combined with quality and distinctive interiors.

Magnólia

Porto Salvo

Apartments with a contemporary architecture and a sophistication that coexists with the simplicity of details.

Vivere

Carnaxide

Inserted in Vale do Jamor, close to everything you need, in a complete condominium and in the heart of nature.

Digital
presence

Online surveys and business done remotely dominated 2020. Discover the content that most interested the clients in this period in our digital platforms.

Portals

More than 8,145 contacted us through portals in 2020. In the national scope we highlight Idealista as the main real estate search portal and, at an international level, Green Acres.

Main national real estate portals

1

2

3

4

Main international real estate portals

1

2

3

4

See other real estate portals that stood out in 2020:

Google Ads

See which are the most searched terms in the world’s main search engine.

PT

  1. moradias para venda
  2. vistos gold
  3. moradias em oeiras
  4. casas em lisboa
  5. empreendimentos lisboa
  6. casas a venda em portugal
  7. casas em cascais
  8. moradias em cascais
  9. comprar apartamento em lisboa
  10. golden visa portugal

EN

  1. portugal real estate
  2. homes for sale in portugal
  3. portugal real estate for sale
  4. apartments for rent in lisbon portugal
  5. portugal golden visa 2020
  6. lisbon apartments
  7. real estate in cascais portugal
  8. buying property in portugal
  9. properties for sale in portugal
  10. houses in Estoril Portugal

FR

  1. immobilier lisbonne
  2. appartement a vendre lisbonne
  3. maison a vendre lisbonne
  4. agence immobiliere portugal
  5. maison a vendre portugal
  6. maison a vendre cascais
  7. appartement a vendre a lisbonne
  8. vente appartement cascais
  9. vivre au portugal
  10. appartement cascais a vendre

Social Media

Our publications that generated the most interaction reflect the main transversal trends for 2020: escapism with videos of large properties far from urban centres, desire for villas with pool and garden and, on the other hand, inspiration with new developments by the river and sea.

9.515.492

people saw our publications in 2020

501% increase

over the previous year

257.833

link clicks

4.394

shares

YouTube and Webinars

In 2020, we hosted several webinars about the real estate market, showed dream homes and shared the testimonials of some very special international clients. See below for our two main YouTube highlights in 2020:

27.461

views

Inspiring stories about couples who fell in love with Portugal and changed country to move here.

1.122

views

The “Real Estate Market in Portugal in times of pandemic” series had thousands of views and many people interested in knowing more about this subject.

Trends

Homesteads and Farms: privacy and tranquillity

Privacy and tranquillity have never been so important as now. Less than one hour from Lisbon it is possible to enjoy a more peaceful life close to nature, without neglecting the excellence of the properties such as Farms, homesteads and large properties.

More space: gardens and larger areas

Our homes have taken over the lead role in the last year, forcing us to look at every space daily and dream about the outside world. Gardens, spacious balconies and generous interior areas are now the main requirements for those looking to buy a property.

Costa Alentejana

The Troia and Costa Vicentina region has become one of the most sought after in 2020, with an exponential growth of clients interested in these areas. Known for its beautiful long sandy beaches, nature in its pure state and an inviting climate, here it is possible to savour each day in an unforgettable way.

Presence of the national client

The Portuguese revealed themselves, in 2020, to be the major stakeholders in the medium and high segment of real estate, showing that there is still economic strength in the country and a potential market to be developed. In relation to preferred areas, the national client prefers the more traditional neighbourhoods of the Lisbon capital.

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