The past year has transformed everyone’s daily lives on a global scale, bringing new interests, behaviours and ways of being inside our homes. We invite you to take a look back to 2020 and get to know the main trends in Portuguese real estate from the data generated by our audience in the various marketing platforms we have available.
We collected data from all our platforms to analyse the year 2020: the biggest trends, the products that sparked most interest, who were the top customers of the year, among many other indicators that we share with you at first hand.
different nationalities
Although circulation restrictions have postponed the arrival of international buyers to Portugal, the interest has remained. There were 29 nationalities with whom we closed deals in 2020, with a special focus on the Portuguese, who decided to bet on the real estate market.
%
%
%
%
See other nationalities that stood out in 2020:
Top nationalities by office and average purchase price
CASCAIS
- Portugal: 1.183.412,63€
- Brazil: 1.578.887,81€
- UK: 1.610.000,00€
- France: 1.243.000,00€
Russia: 1.288.333,33€
Average value:
€1.380.000
See a selection of properties in this area and with this price range
OEIRAS
- Portugal: 824.087,73€
- France: 1.646.160,00€
Angola: 1.230.500,00€
Germany: 1.435.500,00€
Netherlands: 448.000,00€
Average value:
€840.000
See a selection of properties in this area and with this price range
LISBON
- Portugal: 759.900,00€
- Brazil: 792.872,73€
- France: 1.041.912,00€
China: 509.000,00€
Hong Kong: 505.000,00€
Average value:
€750.000
See a selection of properties in this area and with this price range
lifestyles
The lifestyle with the highest increase in demand in 2020 on our website was Countryside, reflecting the desire for a quieter and more discreet life away from the large cosmopolitan centres.
1
Beach
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2
Riverside
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3
Cosmopolitan
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4
Countryside
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5
Historic
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6
Contemporary
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7
Wine
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8
Golf
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locations
Discover the neighbourhoods and locations that most captivated clients in 2020 in each of our 3 offices.
CASCAIS
1
Estoril
Monte Estoril
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2
Town of
Cascais
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3
Parede
Carcavelos
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4
Guincho
Quinta Marinha
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5
Guia
Rosário / Birre
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OEIRAS
1
Alto do Lagoal
Caxias
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2
Paço
de Arcos
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3
Jamor / Algés
Miraflores
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4
Centro Histórico
Santo Amaro
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5
Alto
da Barra
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LISBON
1
Belém
Restelo / Ajuda
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2
Avenidas Novas
Alvalade
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3
Santos
Lapa / Estrela
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4
Avenida
da Liberdade
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5
Alfama
Graça / Castelo
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Featured
houses
Discover with us the most sought after characteristics of the properties in 2020 by our clients, such as exterior spaces, exceptional comfort, luminosity, larger spaces, etc.
Apartments
River and sea views
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Villas
More space to enjoy your home
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OEIRAS
In recent months, our house has taken on the role of protagonist in the day-to-day life of every family. More space to spend more time and clear views with the blue as a neighbour are two of the most sought after characteristics nowadays.
LISBON
In the Portuguese capital there is a preference for the cosmopolitan and urban lifestyle, where customers favor the much-desired space and city light, as well as the possibility of views over the 7 hills.
Apartments
Views over the 7 hills
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Villas
Space and brightness
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Apartments
More comfort for your days
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Villas
Valuation of outdoor space
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CASCAIS
The outdoor areas are, nowadays, the most requested requirement for those who intend to buy a house, combined with comfort and safety. Cascais has several properties and condominiums that offer large gardens, swimming pools, and exterior spaces for you to enjoy in the privacy of your family.
developments
Discover the developments that we commercialize that have attracted the most attention in 2020, whether for their architecture, size or innovation – such as Distrikt or Infinity – or even, for their location in desirable neighbourhoods such as Alvalade or in new areas such as 35 Praça de Espanha.
LISBON
Distrikt
Parque das Nações
An incomparable project in the heart of Parque das Nações, one of the most vibrant areas of Lisbon.
Infinity
Campolide
With eyes fixed on the sky, an idyllic building to devour the city light in the outdoor pool.
35 Praça Espanha
Praça de Espanha
Situated in the new and renovated area, with a privileged location and generous green areas.
Conde de Lima
Marquês de Pombal
A peaceful location for living, with neighbourhood life, a safe haven in a city where everything runs peacefully.
Picoas Belair
Avenidas Novas
Situated in the heart of Lisbon, enjoy a sunset by the panoramic pool.
CASCAIS
Bayview Atlantic
Cascais Downtown
Blue days and the sound of the waves at your window, with balcony, terraces and private pool.
Villa
Maria Pia
Monte Estoril
A noble address, now revitalised for a future of excellence and prestige.
Bayview Horizon
Cascais Downtown
Embrace the sea as a neighbour and live in the most beautiful entrance of Cascais.
Green
Hill
Estoril
Live in harmony with nature in a unique sustainable project.
The
Coral
Cascais Downtown
Enjoy generous outdoor spaces perfectly combined with quality and distinctive interiors.
OEIRAS
Jardim Miraflores
Miraflores
Experience days filled with light, in a project composed of 3 unique buildings with views over the river and Jamor.
Bugio Terrace
Paço de Arcos
Located on the first line of the sea, it offers superb views and an unforgettable sunset.
Mare
Alto de Algés
Enjoy generous outdoor spaces perfectly combined with quality and distinctive interiors.
Magnólia
Porto Salvo
Apartments with a contemporary architecture and a sophistication that coexists with the simplicity of details.
Vivere
Carnaxide
Inserted in Vale do Jamor, close to everything you need, in a complete condominium and in the heart of nature.
Digital
presence
Online surveys and business done remotely dominated 2020. Discover the content that most interested the clients in this period in our digital platforms.
Portals
More than 8,145 contacted us through portals in 2020. In the national scope we highlight Idealista as the main real estate search portal and, at an international level, Green Acres.
Main national real estate portals
1
2
3
4
Main international real estate portals
1
2
3
4
See other real estate portals that stood out in 2020:
Google Ads
See which are the most searched terms in the world’s main search engine.
PT
- moradias para venda
- vistos gold
- moradias em oeiras
- casas em lisboa
- empreendimentos lisboa
- casas a venda em portugal
- casas em cascais
- moradias em cascais
- comprar apartamento em lisboa
- golden visa portugal
EN
- portugal real estate
- homes for sale in portugal
- portugal real estate for sale
- apartments for rent in lisbon portugal
- portugal golden visa 2020
- lisbon apartments
- real estate in cascais portugal
- buying property in portugal
- properties for sale in portugal
- houses in Estoril Portugal
FR
- immobilier lisbonne
- appartement a vendre lisbonne
- maison a vendre lisbonne
- agence immobiliere portugal
- maison a vendre portugal
- maison a vendre cascais
- appartement a vendre a lisbonne
- vente appartement cascais
- vivre au portugal
- appartement cascais a vendre
Social Media
Our publications that generated the most interaction reflect the main transversal trends for 2020: escapism with videos of large properties far from urban centres, desire for villas with pool and garden and, on the other hand, inspiration with new developments by the river and sea.
9.515.492
people saw our publications in 2020
501% increase
over the previous year
257.833
link clicks
4.394
shares
YouTube and Webinars
In 2020, we hosted several webinars about the real estate market, showed dream homes and shared the testimonials of some very special international clients. See below for our two main YouTube highlights in 2020:
27.461
views
Inspiring stories about couples who fell in love with Portugal and changed country to move here.
1.122
views
The “Real Estate Market in Portugal in times of pandemic” series had thousands of views and many people interested in knowing more about this subject.
Homesteads and Farms: privacy and tranquillity
Privacy and tranquillity have never been so important as now. Less than one hour from Lisbon it is possible to enjoy a more peaceful life close to nature, without neglecting the excellence of the properties such as Farms, homesteads and large properties.
More space: gardens and larger areas
Our homes have taken over the lead role in the last year, forcing us to look at every space daily and dream about the outside world. Gardens, spacious balconies and generous interior areas are now the main requirements for those looking to buy a property.
Costa Alentejana
The Troia and Costa Vicentina region has become one of the most sought after in 2020, with an exponential growth of clients interested in these areas. Known for its beautiful long sandy beaches, nature in its pure state and an inviting climate, here it is possible to savour each day in an unforgettable way.
Presence of the national client
The Portuguese revealed themselves, in 2020, to be the major stakeholders in the medium and high segment of real estate, showing that there is still economic strength in the country and a potential market to be developed. In relation to preferred areas, the national client prefers the more traditional neighbourhoods of the Lisbon capital.
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